Maxim Krainov: How to survive
in a competitive market
The executive director of JetRadar, which owns the Aviasales airline ticket aggregator, Maxim Krainov, in his blog, discusses the features of working in a market crowded with competitors. According to the concept of hypercompetition, no, even the most unique advantages of the company do not last forever: competitors will still find a way to get around you if you just rest on our laurels. To succeed in this situation and consolidate your leadership position, you need to invest in relationships with the client, be quick and be able to surprise.
Guy Kawasaki: Brands Spend Money
on SMM wasted
Business guru Guy Kawasaki drew attention to a study by Technorati Media. It prepared a report on the impact of diverse social and digital platforms on brand perception. It says that corporations spend only 10% of their budgets on digital marketing for promotion on blogs and social networks. At the same time, 57% of this amount goes to advertising on Facebook, 13% - to YouTube, the same amount to paid tweets. However, opinion leaders, whose attention companies are trying to attract, mostly use only their blogs. “Brands may spend a lot of money on social media, but they can't reach opinion leaders,” Kawasaki concludes.
Fast Company: 10 Trends in the New Economy
Fast Company publication publishes material by entrepreneur John Elkington and director of its innovative bureau Volans Charmian Love. They highlighted the 10 most striking trends in market development from the presentations of Breakthrough Capitalism forum participants. For example, in the future, associations of large companies and social activists will increasingly occur (Grameen Danone Foods is fighting poverty in developing countries). In addition, more and more competitors will come together to solve a common problem: the largest clothing manufacturers - Nike, Adidas and Puma - have already created the Road to Zero project, which helps them avoid the use of hazardous chemicals at all stages of production.
Bas Lansdorp: How to make money on the flight
VentureBeat posted an interview with Mars One founder Bas Lansdorp. His project is a reality show during which a colony is created on Mars. It started in 2011, and by 2023 it is planned to land the first group of people on the planet to create a settlement. This year began the selection of astronauts to participate in the project. Despite the fact that Lansdorp’s ideas resemble fantastic books, in January investors were found for the project. The amount and names of investors were not disclosed, but it is known that the cost of the entire Mars One is estimated at $ 6 billion. In an interview, Lansdorp said he did not doubt the commercial profitability of the project. "I explain to investors: imagine what will happen when people land on Mars. Everyone on Earth will want to see it: four billion people with Internet access will look at it. Imagine how much you can earn on the sponsors of the show and broadcast rights." he says.
Gleb Kalinin: The profession of interface designer turned out to be unclaimed
Gleb Kalinin, the founder of Raum7, a company specializing in the creation of Internet projects, in his blog raised the topic of the future profession of an interface designer. He believes that in the near future it will be unclaimed. Companies no longer need people who "just understand how to make a relatively user-friendly interface and draw static structural diagrams of pages." Now it’s time for designers to think about how to expand their skills. "The modern interface is as interactive as possible: the blocks are shown and hidden depending on the user's actions, the data is loaded, the elements change their appearance on hover, more and more animation is applied," Kalinin writes. In order to stay afloat, he recommends starting to study codes. Moreover, now there are resources on which this can be done for free.
Mark Saster: Build the perfect startup team
GRP Partners venture investor Mark Saster made a list of tips on how to start a team to choose a team. For example, he recommends, if possible, not to take many investors in a share. “This is the most expensive way to raise funds,” he writes. It is also important to hire people of different sexes and social groups: the more diverse the team, the more different experiences you can use. Saster divides employees according to their skills into three types: those who are well versed in people, processes and technologies. Very rarely are managers who combine these three qualities at once. So the startup must understand who will be responsible for what.
Boris Akimov: How do we rebuild Russia
One of the founders of the LavkaLavka farming cooperative Boris Akimov wrote a "manifesto", or "an open letter to the current or future Russian authorities (whoever it was personally represented)." In it, he talks about the crisis in Russian society. “History with surprising persistence shows what is happening to the authorities and society within the framework of the existing paradigm of relations,” he argues. “Both of them suffer. Only if the society still survives, then the power is sometimes simply destroyed or lost by everything owned. " In order to get out of the "social depression", he, in particular, calls for a transition to a new colonization of Russia, to start moving from cities to villages, and declaring the country a world ecological reserve.